Progress Over Perfection: How Imperfect Action Builds Powerful Brands

Some days, as a founder feel electric, full of momentum, ideas, and wins.

Other days? It feels like you’re carrying the world on your shoulders.

As someone building a business while raising two young kids and managing a household, I get it.

Some mornings feel like a sprint before I’ve even opened my laptop.

On those days, I come back to one piece of advice that’s shaped everything for me — in business, in PR, and in life:

"Done is better than perfect."

Perfection whispers that if we just tweak the pitch a little more, polish the website again, or wait until we have 10,000 followers, then we'll be ready to show up.

But the truth?

In PR, visibility rewards those who are brave enough to start before they feel 100% ready.

The brands and founders who get noticed aren’t perfect. They’re the ones who put themselves out there consistently with real stories, real impact, and real humanity.

Progress happens between nursery runs, client calls and deadlines.

It happens when you say yes to an opportunity even if your branding isn’t "finished".

It happens when you pitch a journalist before you feel "big enough".

Every time you take messy, courageous action, you move your story forward - that is the heart of great PR.

If you need a reminder today, here it is:

• Small steps are powerful. One pitch. One post. One connection. It adds up fast.

• Messy action is brave action. In PR and business, speed and heart - beat perfection every time.

• You’re doing better than you think. Visibility isn’t about being the loudest or the slickest — it’s about being real and consistent.

You don’t have to wait until your story is "perfect" to tell it.

Start now. Start where you are.

Growth doesn’t happen in perfect conditions.

PR magic doesn’t happen after you’ve “finished” your business.

It happens in the brave, brilliant middle where you're juggling a hundred things, showing up anyway, and letting people see the real you.

Progress > Perfection. Always.

If you’re ready to tell your story, to be visible, and to show up even when it feels messy, Hackett Communications is here to help you do it with strategy, heart, and impact.

Let’s make progress together.