Discover why PR is your brand’s secret weapon in the age of AI. Learn how PR, SEO, and AIO work together to build trust, visibility, and long-term authority for your small business.

Building a business — and a brand — isn’t about waiting for the perfect moment. It’s about showing up, even when it’s messy. In this post, Heather Dale, founder of Hackett Communications, shares the best advice she ever received: "Done is better than perfect."

Discover why taking imperfect action is the secret to building visibility, gaining momentum, and telling your story with confidence — even on the toughest days.

PR isn’t just for big brands with deep pockets. A well-planned PR campaign can put your small business on the map, build trust, and attract the right customers. But what does a great PR campaign actually involve? Here’s a straight-talking, no-nonsense guide to making PR work for your business.

Setting clear, actionable goals is the foundation of any successful PR strategy. Without defined objectives, it’s easy to get lost in day-to-day tasks and lose sight of the bigger picture. Whether you’re a small business owner, entrepreneur, or marketing professional, setting PR goals that actually work can help you stay focused, measure progress, and achieve long-term growth.